Athletes First Partners (A1 Partners) is a sports marketing agency unlike any other.

We are uniquely positioned to consult properties on their commercial strategy and to create and sell global partnerships for our clients.

Based in NY, we are part of the Athletes First family; our sister company, Athletes First, is the largest NFL talent representation agency in the country. We are also an affiliated company of Dentsu, Inc., one of the largest networks of advertising agencies in the world.

We launched in March 2018 with our first client, The National Basketball Players Association (NBPA), and subsequently added additional clients including Six Flags Entertainment, Edmonton Oilers, The National Basketball Retired Players Association (NBRPA), Fanatics, the United States Olympic and Paralympic Properties (Team USA) and other blue-chip companies in the consulting and sponsorship verticals.

WE HAVE BUILT OUR BUSINESS ON TWO PILLARS, WHICH ARE OUR KEY DIFFERENTIATORS

Our Perspective/Experience

We have over 100 years of combined experience working for and with the biggest names in brands and sports. We have proudly built one of our industry’s most diverse teams with expertise across a broad spectrum of sponsorship, brand and digital marketing, talent management and social media. We cut our teeth at leagues, teams, agencies and some of the world’s biggest media companies.

Our Global Reach

We have deep international ties and expertise both through our collective network and our affiliation with Dentsu, Inc.. Headquartered in Tokyo, Japan, Dentsu has a presence in more than 140 countries around the world.

OUR EXPERTISE

Property
Consulting

Group Marketing Rights
Representation

Sponsorship
Sales

WORK

Our agency’s meteoric growth can be directly attributed to our team’s unique focus in driving the commercial value of our client’s rights and assets and the creativity delivered by the diversity of our team.