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ABOUT US

We are Athletes First Partners (A1 Partners), a global sales and marketing services company, representing premium intellectual property owners and athletes.

As the newest division of the premier sports agency Athletes First, we put our partners first and treat everyone like family. And, as part of the Dentsu family, our resources and relationships expand across a global network of agencies in 139 countries worldwide.

By thoughtfully aligning our clients with the world’s most recognizable brands, Athletes First Partners takes a unique approach to solving brand marketers’ challenges on a local, national and global scale.

LEARN MORE

ABOUT US

We are Athletes First Partners (A1 Partners), a global sales and marketing services company, representing premium intellectual property owners and athletes.

As the newest division of the premier sports agency Athletes First, we put our partners first and treat everyone like family. And, as part of the Dentsu family, our resources and relationships expand across a global network of agencies in 139 countries worldwide.

By thoughtfully aligning our clients with the world’s most recognizable brands, Athletes First Partners takes a unique approach to solving brand marketers’ challenges on a local, national and global scale.

LEARN MORE

SERVICES

We understand the magic that is created when global influencers and creators pair with powerful brands in unique and impactful ways.  Here’s how your brand can activate.

ADVERTISING INTEGRATION

Use of clients in full scale local and national campaigns

EVENTS

Branded live fan experiences with VIP access and hospitality

PLAYER APPEARANCES

Access to the greatest athletes and cultural ambassadors

CONTENT

Ownership of exclusive and unique lifestyle content

LICENSED PRODUCTS

Creation of unique branded merchandise

SERVICES

We understand the magic that is created when global influencers and creators pair with powerful brands in unique and impactful ways.  Here’s how your brand can activate.

ADVERTISING INTEGRATION

Use of clients in full scale local and national campaigns

EVENTS

Branded live fan experiences with VIP access and hospitality

PLAYER APPEARANCES

Access to the greatest athletes and cultural ambassadors

CONTENT

Ownership of exclusive and unique lifestyle content

LICENSED PRODUCTS

Creation of unique branded merchandise

CASE STUDIES

As the exclusive marketing and sales agency for the National Basketball Players Association, Athletes First Partners is playing a key role in monetizing the group licensing and sponsorship rights of the 450 active NBA players.

STAFF

Brian Murphy
Brian MurphyChief Executive Officer
Full Bio
Jim O'Connell
Jim O'ConnellPresident
Full Bio
Jené Elzie
Jené Elzie Chief Growth Officer
Full Bio
Sean Downes
Sean DownesVP, Business Development
Full Bio
Matt Shulman
Matt ShulmanVP, Platform Sales & Client Services
Full Bio
Paul Beckles
Paul BecklesDirector, Bus. Development
Full Bio
Monroe Blakes
Monroe BlakesDirector, Client Services
Full Bio
John McGeehan
John McGeehanDirector, Operations
Full Bio
Chloe Shapiro
Chloe ShapiroCoordinator
Full Bio
Yao Williams II
Yao Williams IISr. Director, International
Full Bio

CONTACT