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A1P is a boutique sports and lifestyle agency.

Launched in 2018 by Dentsu, one of the largest advertising agency networks in the world, Athletes First Partners features one of the most experienced and diverse teams in the industry.

With proven leadership, lasting brand relationships, and access to the world’s greatest brands through our network, we are uniquely positioned to consult companies on their strategy, and to create and to sell content and platforms globally for our partners.

THE A1P DIFFERENCE

Over 100 years of collective league, team, media and agency experience

Expertise in strategically monetizing our clients’ assets by developing customized solutions using a local filter and a global reach

Ability to offer either individual specialized services, e.g. strategic consulting, content creation and asset sales, or fully integrated solutions

Access to a network of 20+ Dentsu owned global agencies that can provide a comprehensive menu of advertising and marketing services and brand relationships

2015

February 2019

Dentsu purchased a minority interest in Athletes First, a leading sports representation agency, whose clients include NFL Players, NFL and College Coaches, and Broadcasters.

The move gave Dentsu a major presence in the North American Sports Market.

2018

December 2018

Dentsu launched A1P,  a sister agency of Athletes First, to help brands and properties maximize marketing partnerships both domestically and globally.

January 2019

A1P formed a team of All-Stars with backgrounds working for leagues, teams, media companies, and agencies. Our people diversity is a huge asset.

February 2019

A1P signed its inaugural client in 2018, The National Basketball Players Association (NBPA), and has executed programs with leading brands including American Express, Anheuser-Busch, Warner-Media, SAP and more.

CAPABILITIES

We understand the magic that is created when global influencers and creators pair with powerful brands in unique and impactful ways.  Here’s how your brand can activate.

SALES & SPONSORSHIPS

Experienced sales team helps maximize short and long term success

CONTENT & PLATFORM CREATION

Design and produce original assets to monetize clients and brand assets

Explore our work >

ADVERTISING INTEGRATION

Use of clients in full scale local and national campaigns

Explore our work >

SOCIAL MEDIA AMPLIFICATION

Generate original and meaningful impressions with client integration

Explore our work >

STRATEGIC CONSULTING

Guide clients to better maximize business globally

WORK

As the marketing and sales agency for the National Basketball Players Association, Athletes First Partners is playing a key role in monetizing the group licensing and sponsorship rights of the 450 active NBA players. Explore the work we’ve done with some of our favorite partners.

TEAM

Brian Murphy
Brian MurphyChief Executive Officer
Full Bio
Jim O'Connell
Jim O'ConnellPresident
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Jené Elzie
Jené Elzie Chief Growth Officer
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Sean Downes
Sean DownesVP, Business Development
Full Bio
Matt Shulman
Matt ShulmanVP, Platform Sales & Client Services
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Paul Beckles
Paul Beckles Director, Bus. Development
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Brianna Dawson
Brianna DawsonSr. Manager, Client Services
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John McGeehan
John McGeehanDirector, Operations
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Kohei Mura
Kohei MuraSr. Director, International
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Kyra Safronoff
Kyra Safronoff Sr. Director, Creative and Design
Full Bio
Chloe Shapiro
Chloe ShapiroCoordinator
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Yao Williams II
Yao Williams IIHead of International Business
Full Bio

CONTACT