The National Basketball Players Association
The National Basketball Players Association tapped Athletes First Partners (A1P) to help create and implement their blueprint for commercial success. Beginning with the 2017 Collective Bargaining Agreement (CBA), the NBPA made a historic, unprecedented move – they took control of the players’ group marketing and licensing rights.
Our team works in partnership with THINK450, the commercial arm of the NBPA, to articulate a value proposition and design and implement a sales strategy that leverages and monetizes the power and influence of these extraordinary athletes across the globe.
Having worked with partners that include Anheuser-Busch Inbev, The Coca-Cola Company, American Express, WarnerMedia, Changhong and SAP, the NBPA has become the answer for national and international brands seeking a turnkey way to tap into the power of these global influencers.