The United States Olympic and Paralympic Properties

A1P was hired to leverage our extensive expertise in athlete marketing to help develop and implement the Team USA Athlete Marketing Platform (“AMP”).

The AMP Program, launching as a pilot in 2021, is an innovative, athletes-first program designed to expand, streamline and elevate marketing opportunities and earning potential for U.S. Olympic and Paralympic athletes. The platform is a first of its kind solution, connecting athletes directly with Team USA commercial partners and licensees.

To ensure AMP’s success, our work has included developing key research and insights to inform the overall program build, assisting on the group and individual marketing valuations, developing the athlete engagement and activation process, creating an operational group marketing tutorial for athletes and partners, and creating the design and usage guidelines for athletes and partners.