The National Basketball Retired Players Association

The Legends of Basketball chose A1P to identify brands from North America to Europe to Asia to support and elevate their iconic roster of former professional NBA and WNBA basketball players. Our team is responsible for working alongside the NBRPA to facilitate sponsorships for these 1200+ former players while also elevating their “Legends” brand and media portfolio.

Our work has also included consulting on the development of a revamped brand communications strategy, including the successful PR launch of Legends Media, the NBRPA’s new content platform, and activating brand partnerships around key Legends VIP events during NBA All-Star and Summer League.