A1P IN THE NEWS
Coming to a Partnership Near You… NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable over the past few months.
Press Conference with Jene Elzie
Press Conference host, Jim DeLorenzo, talks with his guest Jené Elzie, Chief Growth Officer at A1 Partners.
NASCAR Begins Their 2021 Race To Success: What To Watch For
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone in the industry, let alone on the massive tracks where the brand has grown over the years.
Yao Williams | The Future of Athlete Endorsements
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
How will sponsors navigate a pandemic-altered Super Bowl?
This week we anticipated the sports world descending, as happens every year, on this year’s Super Bowl Host City, Tampa, Fla.
National Basketball Retired Players Association, Sheryl Swoopes and Flexion Therapeutics Announce Partnership to Raise Awareness of ZILRETTA®
The National Basketball Retired Players Association (NBRPA) and Flexion Therapeutics Inc. today announced a new partnership to raise awareness of osteoarthritis-related knee pain and present ZILRETTA as an effective treatment option.
With James Harden Trade, Brooklyn Nets get another Brand Booster
If the Brooklyn Nets knew for sure they’d land James Harden, perhaps the club might’ve held off on a deal with Motorola and driven a harder bargain. The jersey patch deal would be worth more with three prominent players over two.
NBPA’s Collective Marketing Clout Places 69 Players in Michelob ULTRA Campaign
Ask any marketer how to connect with a younger audience and you’ll likely be told about the importance of “meeting them where they are.” When it comes to live sports, that’s translated in recent years to making traditional telecasts available to stream online.
Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z
Ask any marketer how to connect with a younger audience and you’ll likely be told about the importance of “meeting them where they are.” When it comes to live sports, that’s translated in recent years to making traditional telecasts available to stream online.
Rams Players Award $750,000 to Social Justice Programs
This week, Los Angeles Rams players took part in awarding $750,000 to 25 nonprofits focused on social justice across the greater Los Angeles region. Following the deaths of Breonna Taylor, George Floyd and others, Rams players focused on long-term, systemic change…
Athletes First and EVERFI Unite to Launch Nationwide Interactive African American History Education Program
African American History to involve elite professional athletes and coaches represented by Athletes First, and will launch with 30 schools in New York and Los Angeles.
United States Olympic & Paralympic Committee introduces Athlete Marketing Platform
The United States Olympic & Paralympic Committee today shared details of the new Team USA Athlete Marketing Platform (AMP) pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities.
NBA TV’s GM School and SAP: Analytics + Reality TV = Great Front Office Auditions
It was the late NBA Commissioner David Stern who once referred to the daily business of sports as the “Ultimate Reality Show” long before “The Kardashians,” “Real Housewives” or “Jersey Shore” cluttered the content pipeline.
Definitely Not the Last Dance
Can Former Men’s and Women’s Basketball Stars Solve “Senior Moments” For Brands And Fans? A New Platform Thinks So…
NBA Alums Launch Media Platform to Connect Players and Celebrate Success
The National Basketball Retired Players Association has announced the launch of Legends Media & Entertainment (LME), a multimedia storytelling platform for NBA and WNBA players that will aim to tell stories about the history of both leagues and the lives of players both on and off the court.
Jené Elzie: SportsJam with Doug Doyle
Jené Elzie is the Chief Growth Officer for A1P and has more than two decades of experience as a global sports and entertainment executive. Elzie, a former All-American gymnast at Stanford University, is charged with developing and implementing growth strategies across international and other non-traditional revenue streams for the agency.
Yao Williams: Athletes make their voices heard in turbulent year
With the NBA season set to resume this month, Yao Williams, head of international business at Athletes First Partners, argues that NBA stars – and other athletes – have never had a greater opportunity to build meaningful relationships with brands.
Jim O’Connell: Covid-19 forces agencies to reinvent their value inside, out
Jim O’Connell, president of New York-based Athletes First Partners, explores the fast-changing role of agencies to the sports industry amid the Covid-19 pandemic.
Brian Murphy: NFL/NFLPA Could Borrow Future Money to ‘Smooth’ ’21 Cap
The NFL salary cap is calculated based on a percentage of projected gross revenues for that league year.
Working From Home With Athletes First Partners’ Jene Elzie
Athletes First Partners, a sister agency of Athletes First — which repped the most first round NFL draft picks this year — has employees scattered across the eastern seaboard.
A1P IN THE NEWS
Coming to a Partnership Near You… NFTs + Brands
The explosion of the digital collectible space, especially tied to Non-Fungible Tokens (NFTs), has been nothing short of remarkable over the past few months.
Press Conference with Jene Elzie
Press Conference host, Jim DeLorenzo, talks with his guest Jené Elzie, Chief Growth Officer at A1 Partners.
NASCAR Begins Their 2021 Race To Success: What To Watch For
When NASCAR began the 2020 season, no one could have imagined what the road ahead would be for anyone in the industry, let alone on the massive tracks where the brand has grown over the years.
Yao Williams | The Future of Athlete Endorsements
Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.
