Continuing to build more opportunities for partners, A1P now represents New York City’s premiere sport and event arena, Basketball City, along with Fanatics and the USOPP.
In 2019, A1P added The National Basketball Retired Players Association to their client list, now positioned to represent both active and retired basketball players.
With the NBA season set to resume this month, Yao [...]
Jim O’Connell, president of New York-based Athletes First Partners, explores [...]
The NFL salary cap is calculated based on a percentage [...]
Athletes First Partners, a sister agency of Athletes First -- which repped the most [...]
A1P signed its inaugural client in 2018, The National Basketball Players Association (NBPA), and has executed programs with leading brands including American Express, Anheuser-Busch, Warner-Media, SAP and more.
Dentsu purchased a minority interest in Athletes First, a leading sports representation agency, whose clients include NFL Players, NFL and College Coaches, and Broadcasters.
The move gave Dentsu a major presence in the North American Sports Market.
A1P formed a team of All-Stars with backgrounds working for leagues, teams, media companies, and agencies. Our people diversity is a huge asset.