A1P signed its inaugural client in 2018, The National Basketball Players Association (NBPA), and has executed programs with leading brands including American Express, Anheuser-Busch, Warner-Media, SAP and more.
Dentsu purchased a minority interest in Athletes First, a leading sports representation agency, whose clients include NFL Players, NFL and College Coaches, and Broadcasters.
The move gave Dentsu a major presence in the North American Sports Market.
A1P formed a team of All-Stars with backgrounds working for leagues, teams, media companies, and agencies. Our people diversity is a huge asset.
Dentsu launched A1P, a sister agency of Athletes First, to help brands and properties maximize marketing partnerships both domestically and globally.
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