CARMAX “CALL YOUR SHOT” CAMPAIGN
As a non-league partner, CarMax wanted to utilize the power of the players as cultural icons to highlight CarMax’s omni-channel advantages in a unique and engaging way across digital platforms and TVC.
As a non-league partner, CarMax wanted to utilize the power of the players as cultural icons to highlight CarMax’s omni-channel advantages in a unique and engaging way across digital platforms and TVC.