2018 Post 3
A1P signed its inaugural client in 2018, The National Basketball Players Association (NBPA), and has executed programs with leading brands including American Express, Anheuser-Busch, Warner-Media, SAP and more.
A1P signed its inaugural client in 2018, The National Basketball Players Association (NBPA), and has executed programs with leading brands including American Express, Anheuser-Busch, Warner-Media, SAP and more.
Dentsu purchased a minority interest in Athletes First, a leading sports representation agency, whose clients include NFL Players, NFL and College Coaches, and Broadcasters.
The move gave Dentsu a major presence in the North American Sports Market.